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Walk through the process of creating a keyword driven content strategy. Learn what a long tail Keyword is, and what On-Page and Off- Page optimizations are.
Why Are These Ads Following Me All Around the Internet?
by Mr. Nabil Freij
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January 4, 2023
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Why Are These Ads Following Me All Around the Internet?
As Presented and Recorded at the Longboat Key Chamber of Commerce Small Biz Week Seminar
Online advertising has become an important tool to connect your product to new customers and expand your market. Watch this presentation that was delivered at the Longboat Key Chamber of Commerce Small Biz Week Seminar to discover what makes retargeting ad campaigns generate a higher return on investment.
In this presentation you will learn:
- Main Marketing Channels for Businesses to Utilize
- Technological Aspects of Retargeting/Remarketing and How It Works
- How to Leverage These Tools to Grow Your Business, Generate leads and Sales
Speakers:
Emily Walsh and Nabil Freij
Emily Walsh is the Publisher of the Longboat, East County, Sarasota and Siesta Key Observers, Season and LWR Life magazines and YourObserver.com with the Observer Media Group, a family-owned multimedia company that publishes 11 newspapers, three magazines, seven web sites, mobile app and multiple social channels in Florida. Previously, Emily ran the Observer's digital operations for seven years and as Social Editor for eight years. Emily also was a professional ballerina with the Sarasota Ballet from 1995 to 2000. Emily serves as a member of the Board of Directors of the Ringling College Library Association, Safe Place and Rape Crisis Center, Bay Park Conservancy, Greater Sarasota Chamber of Commerce, Neuro Challenge Foundation for Parkinson's Disease, American Jewish Committee - West Coast Florida Chapter, and Florida Press Association. She serves on the national Board of Directors of America's Newspapers. Emily is member of Leadership Florida Cornerstone Class XXXIV and the International Women's Forum. Emily's awards and achievements include winning Girls Inc.'s "She Knows Where She's Going" award in 2006, being named one of Sarasota Magazine's "100 Most Powerful People" in Sarasota in 2007, Editor & Publisher's "25 Under 35: The Next Generation of Publishing Leaders" in 2012, First Step of Sarasota's "Caring Heart of the Year" in 2012; American Jewish Committee's Civic Achievement Award in 2016; and Women's Resource Center's "Wonder Woman" award in 2018. Emily's most proud achievement is her 10-year old son, Rhys Parry.
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Mr. Nabil Freij
Certified SCORE Manasota Mentor and previous Co-Chair (2021-2022), problem solver and entrepreneur. Nabil draws from various technical & management skills to streamline business processes & operations, maximizing profitability. Skilled in all aspects of running a small business including Finance, Operations, Marketing, Sales, IT & HR. Author of Enabling Globalization, trilingual, MSEE from Brown, MBA from Bryant.
Having identified your value proposition and USP and defined your target customers, this presentation goes beyond organic (SEO) and social media traffic when it takes you into the Channels box of the Business Model Canvas and helps you design an outbound marketing strategy. It defines all the Digital Marketing Channels available to you, including direct, referral, email and paid. You will learn how you can build your engine of growth effectively using all these digital channels.
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