The Value Proposition --- your business success starts here


Often, businesses fail to create a good value proposition. They don’t highlight it on their website or simply use the wrong one.

In fact, some businesses don’t even have a value proposition. In this way, they often don’t know how to overcome challenges in business development.

But a value proposition is one of the most important things you can have as a business development professional. If you design a good one, it will spark an interest in people. If, on the other hand, you don’t have one, people won’t see the value that your business can bring to their lives.

View and download the presentation PDF here.

About the Author(s)

Jack Morris

Jack Morris' expertise is in all facets of new product development as applied to various business and academic categories, and situations. He holds a MBA in Marketing Management from New York University and completed his Doctoral courses in Communication at GSU.

Certified SCORE Mentor, SCORE Manasota

Key Topics

The Value Proposition --- your business success starts here