SEO for Non-Techies & Small Businesses

Recorded Video

FEE: $5

This presentation builds on what you learned in the "Marketing to Your Target Market and Research Tools" and "Digital Marketing Channels" LIVE streams. We will now go over what search engine optimization (SEO) is and how business owners and entrepreneurs can leverage it to gain business advantage.

This presentation will address:

  • What is SEO, or Search Engine Optimization?
  • Creating a Keyword Driven Content Strategy
  • What Is a Long Tail Keyword?
  • What is On-Page Optimization?
  • What is Off-Page Optimization?
  • How Do You Get Backlinks to Your Site?
  • What is Black-Hat Optimization?

View and download the presentation PDF here.

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"Presenter was easy to understand, had excellent slides that bolstered his explanations, was very knowledgeable and willing to answer questions after the event."

"Very informative and in terms I was able to understand."

"Very informative. Tools, resources and actionable steps mentioned."

"The content quality and Jeremy show a lot of expertise."

"Well-organized material, great presenter, granular detail that will help when I work on this material."

"Extremely informative for start-up business."

"A lot of good information on SEO."

"Some great resources, logic, and information."

"Excellent presentation - lots of detailed knowledge that was presented logically and in terms that were clear."

"Knowledgeable speaker, excellent presentation slides."



Jeremy Petty

Jeremy is a digital marketing expert with over 10 years of experience. He was born and raised in the state of Florida. Jeremy holds a BFA from The Art Institutes. His expertise is in website design, search engine optimization (SEO), search engine marketing (SEM), paid advertising campaigns (PPC), email marketing, and social media marketing. His passion lies in helping businesses of all sizes, from one-person small businesses to franchises and enterprises, increase revenue through digital marketing. Jeremy has generated millions of dollars of revenue for his clients. He currently owns multiple digital marketing agencies as well as a startup software company that is innovating and revolutionizing the industry of digital marketing.

SEO for non-techies and small businesses