Identifying YOUR Prospective Customers --- and Targeting Them!
Part 3 of SCORE Manasota's 4-Part Marketing and Technology Series
This presentation will introduce you to the various ways you can develop an effective and meaningful prospective customer profile for either your existing or conceptual business. This process involves understanding WHO your customers are and WHY they should be attracted to your business. You will learn how to create social media avatars for your customer. Included is how you can create an ongoing and affordable customer research program that will allow you to effectively grow your business.