Identifying YOUR Prospective Customers --- and Keeping Them!
Part 3 of SCORE Manasota's 4-Part Marketing and Technology Series
This presentation will introduce you to the various ways you can develop an effective and meaningful prospective customer profile for either your existing or conceptual business. This process involves understanding WHO your customers are and WHY they should be attracted to your business. You will learn how to create social media avatars for your customer. Included is how you can create an ongoing and affordable customer research program that will allow you to effectively grow your business.
If you missed Part 1 of the series, you can view the recording here: How to develop your Unique Selling Proposition | SCORE
If you missed Part 2 of the series, you can view the recording here: How to Transform your Unique Selling Proposition into Leads through SEO | SCORE
View and download the presentation PDF here.
Jack moved to Sarasota a year ago. A career marketing-advertising professional with over 35 years of experience in; brand management, retail food, full-service ad agency (for Chick fil-A and Georgia-Pacific), and hospitality (e.g. lodging, dining, recreation, and special events). He transitioned into a 2nd career as a college instructor with responsibilities in both the Communication and Business-Hospitality Colleges at Georgia State University for over 15 years. He holds a MBA in Marketing Management from New York University and completed his Doctoral courses in Communication at GSU. His expertise is in all facets of new product development as applied to various business and academic categories, and situations.
Jeremy is a digital marketing expert with over 10 years of experience. He was born and raised in the state of Florida. Jeremy holds a BFA from The Art Institutes. His expertise is in website design, search engine optimization (SEO), search engine marketing (SEM), paid advertising campaigns (PPC), email marketing, and social media marketing. His passion lies in helping businesses of all sizes, from one-person small businesses to franchises and enterprises, increase revenue through digital marketing. Jeremy has generated millions of dollars of revenue for his clients. He currently owns multiple digital marketing agencies as well as a startup software company that is innovating and revolutionizing the industry of digital marketing.