How to Transform your Unique Selling Proposition into Leads through SEO

This recording is part 2 of SCORE Manasota's 2021 Marketing Series.

This webinar will take your value proposition and your USP into the realm of SEO or Search Engine Optimization. We will walk you through the process of creating a keyword driven content strategy. We’ll explain what a long tail Keyword is, and what On-Page and Off- Page optimizations are. You will also learn how to build backlinks to your website and how to avoid black-hat optimization. If you are seeking to build an inbound revenue generation process, this webinar is for you! 

View and download the presentation PDF here.



"Great slides, covered a lot of ground verbally for a variety of learners, repeated the names of mozlocal, google my business and Ubersuggest and costs and preferences bases on mo/annual fees. Willingness to cover content from presentation 1 of 4 and 3 of 4 to ground audiences in the big picture of SCORES purpose and mission for this 4 part Zoom Series."

"It really covered the full picture of SEO for someone who was completely clueless...I appreciated how through the lecturer was."

"Very clear and concise presentation."

"Lots of great information I wouldn't know about unless I read about it (& I'm sure I learned things I would not have learned about reading about SEO)."

"Extremely informative!"

"A lot of detail, nitty gritty about SEO."

"I learned a lot!"

"Great speaker!"


Jack Morris

Jack moved to Sarasota a year ago. A career marketing-advertising professional with over 35 years of experience in; brand management, retail food, full-service ad agency (for Chick fil-A and Georgia-Pacific), and hospitality (e.g. lodging, dining, recreation, and special events). He transitioned into a 2nd career as a college instructor with responsibilities in both the Communication and Business-Hospitality Colleges at Georgia State University for over 15 years. He holds a MBA in Marketing Management from New York University and completed his Doctoral courses in Communication at GSU. His expertise is in all facets of new product development as applied to various business and academic categories, and situations.

Jeremy Petty

Jeremy is a digital marketing expert with over 10 years of experience. He was born and raised in the state of Florida. Jeremy holds a BFA from The Art Institutes. His expertise is in website design, search engine optimization (SEO), search engine marketing (SEM), paid advertising campaigns (PPC), email marketing, and social media marketing. His passion lies in helping businesses of all sizes, from one-person small businesses to franchises and enterprises, increase revenue through digital marketing. Jeremy has generated millions of dollars of revenue for his clients. He currently owns multiple digital marketing agencies as well as a startup software company that is innovating and revolutionizing the industry of digital marketing.

How to Transform your Unique Selling Proposition into Leads through SEO