How to develop your Unique Selling Proposition


This presentation will help you discover the true potential of your company’s success in your local market and easily explain why you are better than the competition by creating a Unique Selling Proposition (USP). You will also discover why customers really want to buy your product or service. Make your company stand out from the competition with effective branding and build solid marketing communications that can be applied to inbound marketing strategy.

View and download the presentation PDF here.



"Very informative. A lot of information. Making the presentation slides available is great."

"Great start! Looking forward to the next three webinars!"

"Gave me new avenues to explore."

"All the knowledge provided at an understandable level."

"A lot of practical examples and an intuitive process to follow."

"Easy breakdown of business creation."

About the Author(s)

Jack Morris

Jack Morris' expertise is in all facets of new product development as applied to various business and academic categories, and situations. He holds a MBA in Marketing Management from New York University and completed his Doctoral courses in Communication at GSU.

Certified SCORE Mentor, SCORE Manasota
 Jeremy  Petty

Jeremy is a digital marketing expert with over 10 years of experience. He was born and raised in the state of Florida. Jeremy holds a BFA from The Art Institutes.

SCORE Presenter , SCORE Manasota
How to develop your Unique Selling Proposition