How to develop your Unique Selling Proposition

This recording is part 1 of SCORE Manasota's 2021 Marketing Series.

This presentation will help you discover the true potential of your company’s success in your local market and easily explain why you are better than the competition by creating a Unique Selling Proposition (USP). You will also discover why customers really want to buy your product or service. Make your company stand out from the competition with effective branding and build solid marketing communications that can be applied to inbound marketing strategy.

View and download the presentation PDF here.



"Very informative. A lot of information. Making the presentation slides available is great."

"Great start! Looking forward to the next three webinars!"

"Gave me new avenues to explore."

"All the knowledge provided at an understandable level."

"A lot of practical examples and an intuitive process to follow."

"Easy breakdown of business creation."


Jack Morris

Jack moved to Sarasota a year ago. A career marketing-advertising professional with over 35 years of experience in; brand management, retail food, full-service ad agency (for Chick fil-A and Georgia-Pacific), and hospitality (e.g. lodging, dining, recreation, and special events). He transitioned into a 2nd career as a college instructor with responsibilities in both the Communication and Business-Hospitality Colleges at Georgia State University for over 15 years. He holds a MBA in Marketing Management from New York University and completed his Doctoral courses in Communication at GSU. His expertise is in all facets of new product development as applied to various business and academic categories, and situations.

Jeremy Petty

Jeremy is a digital marketing expert with over 10 years of experience. He was born and raised in the state of Florida. Jeremy holds a BFA from The Art Institutes. His expertise is in website design, search engine optimization (SEO), search engine marketing (SEM), paid advertising campaigns (PPC), email marketing, and social media marketing. His passion lies in helping businesses of all sizes, from one-person small businesses to franchises and enterprises, increase revenue through digital marketing. Jeremy has generated millions of dollars of revenue for his clients. He currently owns multiple digital marketing agencies as well as a startup software company that is innovating and revolutionizing the industry of digital marketing.

How to develop your Unique Selling Proposition