Effective Digital Marketing Channels for Small Businesses

This Video is part 4 of SCORE Manasota's 2021 Marketing and Technology Series. 

Having identified your value proposition and USP and defined your target customers, this presentation goes beyond organic (SEO) and social media traffic when it takes you into the Channels box of the Business Model Canvas and helps you design an outbound marketing strategy. It defines all the Digital Marketing Channels available to you, including direct, referral, email and paid. You will learn how you can build your engine of growth effectively using all these digital channels.

View and download the presentation PDF here.


"Presenter was extremely knowledgeable and I feel like the material was the right amount at the right level for me to absorb."

"I particularly loved the review that tied it all together."

"The webinar as a whole was great, & I got a few little gems out of it (ex: using WordPress)."

"It was explained in a manner where those new to the topic could understand while those more knowledgeable would find it valuable too."

"The presenter was very detailed and answered most of my questions before I could ask them."

"Jeremy did an outstanding job making the information "plain" ....understandable."


Presenter: Jeremy Petty

Jeremy is a digital marketing expert with over 10 years of experience. He was born and raised in the state of Florida. Jeremy holds a BFA from The Art Institutes. His expertise is in website design, search engine optimization (SEO), search engine marketing (SEM), paid advertising campaigns (PPC), email marketing, and social media marketing. His passion lies in helping businesses of all sizes, from one-person small businesses to franchises and enterprises, increase revenue through digital marketing. Jeremy has generated millions of dollars of revenue for his clients. He currently owns multiple digital marketing agencies as well as a startup software company that is innovating and revolutionizing the industry of digital marketing.

Key Topics

Effective Digital Marketing Channels for Small Businesses