Effective Digital Marketing Channels for Small Businesses
In this digital world, with all the digital transformations that are happening within corporations around the world, traditional marketing principles are still valid. Digital marketing, however, adds two important elements to traditional marketing. It offers new marketing channels that should not be ignored, and as important, customers leave a forensic trail in the form of digital footprints.
These footprints enable tracking and monetizing every marketing step, campaign, program, activity and value derived from these channels. With this enormous amount of data at our disposal, marketeers can make better informed decisions.
Marketing in the digital world is no longer mainly art. It is now half art, half science. And science, over time, will grow to occupy a much larger piece of the entire marketing pie.
After attending this session, you will learn:
- What Are the Digital Marketing Channels?
- What Is the Most Important Channel?
- Why Is a Unique Selling Proposition Important for Digital Marketing?
- Key Elements to a Successful Digital Marketing Strategy
- Why Is it Important to Have a Digital Marketing Strategy?
View and download the presentation PDF here .
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"Incredibly knowledgeable speaker. Thank you."
Jeremy is a digital marketing expert with over 10 years of experience. He was born and raised in the state of Florida. Jeremy holds a BFA from The Art Institutes. His expertise is in website design, search engine optimization (SEO), search engine marketing (SEM), paid advertising campaigns (PPC), email marketing, and social media marketing. His passion lies in helping businesses of all sizes, from one-person small businesses to franchises and enterprises, increase revenue through digital marketing. Jeremy has generated millions of dollars of revenue for his clients. He currently owns multiple digital marketing agencies as well as a startup software company that is innovating and revolutionizing the industry of digital marketing.