Delivering A World-Class Customer Experience

Having identified your value proposition and USP and defined your target customers, and their needs, this presentation goes beyond organic (SEO) and social media traffic when it takes you into the "Channels" box of your Business Model Canvas. It will assist you in creating an ongoing and affordable customer research program. It defines all the Digital Marketing Channels available to you, including direct, referral, email, and paid. You will receive tips on how you can build your engine of growth effectively, using all these digital channels. Additionally, this presentation outlines how to create social media avatars for your customers as well as an ongoing and affordable customer research program that will allow you to effectively grow your business and offer your customers a World Class experience.

View and download the presentation PDF here.

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Delivering A World-Class Customer Experience