How I can help you

I can help you with business plans, evaluating financial performance, customer service, and buying or selling a company, including for retail and franchise businesses.

As a chief executive officer, business owner, board director and consultant, I have helped several companies succeed. These included two start-up and two turn-around situations. My teams and I designed and implemented specific strategies for each situation, developing future leaders and entrepreneurs along the way. The challenges we overcame and the winning plans and tactics we developed are relevant to any business owner. Having started, grown and sold successful businesses, I now help SCORE clients who seek to do the same.

Areas of Expertise

  • Business Strategy & Planning
  • Business Operations
  • Sales, Marketing & Public Relations

Industry Experience

  • Home or Personal Maintenance Services
  • Professional & Business Services
  • Retail & Wholesale Trade


MBA from The University of Chicago - Booth School of Business, with concentrations in Accounting, Finance and Operations Systems.

SB in Management from Massachusetts Institute of Technology - Sloan School of Management, with concentrations in Organizational Studies and in Information Systems.

High School graduate from Boston Latin School, with a College Preparatory Curriculum centered on the Humanities and Sciences, grounded in the Classics.

Continuing Education: Digital Marketing; Social Media and Online Reputation Management; Graphic Design; Effective Negotiating.

Joseph Fernandez

Communication Methods

  • In Person
  • Video