How to Transform your Unique Selling Proposition into Leads through SEO May2021 May 10, 2021, 12:00pm EDT May 10, 2021, 1:00pm EDT

This free livestream will take your value proposition and your USP into the realm of SEO or Search Engine Optimization. We will walk you through the process of creating a keyword driven content strategy. We will explain what a long tail Keyword is, and what On-Page and Off- Page optimizations are. You will also learn how to build backlinks to your website and how to avoid black-hat optimization. If you are seeking to build an inbound revenue generation process, this webinar is for you! Attending the How to develop your Unique Selling Proposition webinar first is highly recommended.


Paula Biltmore

SCORE Mentor

Paula Biltmore has spent the last 25 years working with individuals in education, business, science, technology, and medicine to understand their operational flow and how to shift into a value based, authentic growth focused organization one individual at a time. This means optimizing individual’s gifts and talents while focusing on creative and effective organizational operations. Paula has presented these topics regionally through her own radio show and magazine columns and nationally through various conferences, specifically focusing on strategic planning, financial authenticity aligned with office and operational procedure development and tactical action strategies. Her focus is to aid everyone within an organization in identifying the path to creating cohesive and dynamic teams, developing cutting edge training and education programs that also maintain a foundation of research based, customer-driven models that work, and a solid focus on balancing an organization’s values with their desired bottom line. Paula earned her BA in Psychology, her Master’s in Education Leadership and completed all coursework toward her PhD in Leadership.


Jack Morris

SCORE Mentor

Jack moved to Sarasota 4 years ago. A career marketing-advertising professional with over 35 years of experience in; brand management, retail food, full-service ad agency (for (Chick fil-A and Georgia-Pacific), and hospitality (e.g., lodging, dining, recreation, and special events). He transitioned into a 2nd career as a college instructor with responsibilities in both the Communication and Business-Hospitality Colleges at Georgia State University for over 15 years. He holds an MBA in Marketing Management from New York University and completed his Doctoral courses in Communication at GSU. His expertise is in all facets of new product development as applied to various business and academic categories.

Jeremy Petty

SCORE Workshop Presenter

Jeremy is a digital marketing expert with over 10 years of experience. He was born and raised in the state of Florida. Jeremy holds a BFA from The Art Institutes. His expertise is in website design, search engine optimization (SEO), search engine marketing (SEM), paid advertising campaigns (PPC), email marketing, and social media marketing. His passion lies in helping businesses of all sizes, from one-person small businesses to franchises and enterprises, increase revenue through digital marketing. Jeremy has generated millions of dollars of revenue for his clients. He currently owns multiple digital marketing agencies as well as a startup software company that is innovating and revolutionizing the industry of digital marketing.

About the Presenter(s)

SEO for non-techies and small businesses