Effective Digital Marketing Channels for Small Businesses May2021 May 24, 2021, 12:00pm EDT May 24, 2021, 1:00pm EDT

Having identified your value proposition and USP and defined your target customers, this free livestream goes beyond organic (SEO) and social media traffic when it takes you into the Channels box of the Business Model Canvas and help you design an outbound marketing strategy. It defines all the Digital Marketing Channels available to you, including direct, referral, email and paid. You will learn how you can build your engine of growth effectively using all these digital channels. 


Moderator:

Paula Biltmore

SCORE Mentor

paula.biltmore@scorevolunteer.org

Paula Biltmore has spent the last 25 years working with individuals in education, business, science, technology, and medicine to understand their operational flow and how to shift into a value based, authentic growth focused organization one individual at a time. This means optimizing individual’s gifts and talents while focusing on creative and effective organizational operations. Paula has presented these topics regionally through her own radio show and magazine columns and nationally through various conferences, specifically focusing on strategic planning, financial authenticity aligned with office and operational procedure development and tactical action strategies. Her focus is to aid everyone within an organization in identifying the path to creating cohesive and dynamic teams, developing cutting edge training and education programs that also maintain a foundation of research based, customer-driven models that work, and a solid focus on balancing an organization’s values with their desired bottom line. Paula earned her BA in Psychology, her Master’s in Education Leadership and completed all coursework toward her PhD in Leadership.


Presenter:

Jeremy Petty

SCORE Workshop Presenter

jeremy.petty@scorevolunteer.org

Jeremy is a digital marketing expert with over 10 years of experience. He was born and raised in the state of Florida. Jeremy holds a BFA from The Art Institutes. His expertise is in website design, search engine optimization (SEO), search engine marketing (SEM), paid advertising campaigns (PPC), email marketing, and social media marketing. His passion lies in helping businesses of all sizes, from one-person small businesses to franchises and enterprises, increase revenue through digital marketing. Jeremy has generated millions of dollars of revenue for his clients. He currently owns multiple digital marketing agencies as well as a startup software company that is innovating and revolutionizing the industry of digital marketing.

Effective Digital Marketing Channels for Small Businesses