Welcome to the SCORE Small Business Success Blog, where small business experts and mentors share tips, discuss trends, and provide advice on a wide range of topics affecting entrepreneurs in every industry.
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Should I Insource or Outsource SEO?
Learn about the different SEO tools and if a small business owner or an entrepreneur should handle his/her own SEO, or, hire a professional. Getting the proper insourced or outsourced SEO help is not easy.
Search Engine Optimization (SEO) for Non-Techies
We will dive into what search engine optimization (SEO) is and how business owners and entrepreneurs can leverage it to gain business advantage.
What is Digital Marketing?
Digital Marketing offers new marketing channels and enables tracking customers' digital footprints. Learn about these channels and how to best harness them to improve your campaigns' return on investment.
Digital Transformation Benefits
From streamlining operations to erecting barriers to entry, learn why small companies should consider a digital strategy implementation.
Maximize Your Exit Options & Digital Value
If you are a CEO of a small company with investors, you have a fiduciary obligation to your stockholders to present them with all exit options and offers. Read to know your exit options, maximize your total value & stay ready.
IT is the Backbone of Digital Transformation
Use IT to streamline your value chain and achieve digital optimization, then transformation. Your goal as a small company should be to join the digital age by avoiding reinventing the wheel.
Accounting Digital Transformation - Automation Digitalization Integration
As a CEO, wouldn't you like real-time metrics and the ability to measure ROI on all your ongoing projects? By digitalizing and automating accounting tasks, you can complete them in little time giving you full control over your company's finances and future...
Human Resources Automation - Digitalizing Hiring, Retaining & Developing Employees
The digitalization of human resources (HR) is well underway. With digitalization, companies are saving time posting jobs, sifting through resumes, following up with applicants, contacting qualified candidates, scheduling interviews, filing necessary forms, complying with regulations, performing training, scheduling shifts, tracking hours, managing payroll, overseeing performance reviews, ensuring worker attendance, surveying employee satisfaction, offering fringe benefits and attending to employee issues. The HR department has the greatest impact on the company’s culture. The digital transformation of your HR department helps enable digital changes throughout your entire organization.
Importance of a Quality Management System (QMS) for CEOs
Every company is unique; it either doesn’t know it yet, or it doesn’t know how to articulate its uniqueness. A Quality Management System can crystallize your unique selling proposition.
Customer Experience & Intimacy for CEOs
Enrich Your Customer Intimacy Digital Strategy with Online Surveys, Reviews & Social Media Interactions. A genuine ration of human contact coupled with mature online technologies will produce astonishing experiences for you and your customers.
Inside Sales Transformation - Process & Metrics
Companies spend on average, 7-15% on sales. A properly staffed, trained, motivated and rewarded inside salesforce empowered with digital technologies can cut sales cost significantly! Find out how...
Lead Nurturing & Email Marketing for CEOs
Effectively manage leads and build a 24/7 lead nurturing process to turn leads into warm prospects using CRM and email workflows.