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About

A career marketing-advertising professional with over 35 years of experience in; brand management, retail food, full-service ad agency (for Chick fil-A and Georgia-Pacific), and hospitality (e.g. lodging, dining, recreation, and special events). He transitioned into a 2nd career as a college instructor with responsibilities in both the Communication and Business-Hospitality Colleges at Georgia State University for over 15 years. He holds a MBA in Marketing Management from New York University and completed his Doctoral courses in Communication at GSU. His expertise is in all facets of new product development as applied to various business and academic categories, and situations.

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The Value Proposition --- your business success starts here
Often, businesses fail to create a good value proposition. They don’t highlight it on their website or simply use the wrong one
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Questions to Ask Yourself Before You Start A Business
Questions to Ask Yourself Before You Start A Business
6 person group
Marketing & Sales 101: Skills to be successful
Marketing & Sales 101: Skills to be successful
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Identifying YOUR Prospective Customers --- and Targeting Them!
This presentation will introduce you to the various ways you can develop an effective and meaningful prospective customer profile
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How to Transform your Unique Selling Proposition into Leads through SEO
Walk through the process of creating a keyword driven content strategy. Learn what a long tail Keyword is, and what On-Page and
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How to develop your Unique Selling Proposition
This presentation will help you discover the true potential of your company’s success in your local market and easily explain why
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Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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