So, you have a Facebook page and you’ve sent out some Tweets.  Is that all there is to social media marketing?

Social media marketing is a lot more than a Facebook page and a few Tweets.  It’s about understanding all of the available tools, knowing which ones to use and how to use them. It’s about understanding “The Fundamental Shift In Power”, “Link Love”, “Google Juice” and SEO advantages to blogging. It’s about QR Barcodes and Mobile marketing, segmenting and day parting to achieve a 35% email conversion rate. It’s about in-game advertising, virtual worlds, and video marketing. It’s more than you ever thought!

Duration: 1 Hour

Host: SCORE Association

Guest Speaker: Lon Safko
 

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About Lon:
Lon Safko is an author of remarkable breadth, writing six innovative books, including Social Media Bible: Tactics, Tools & Strategies for Business Success.  This book is transforming corporate and non-profit marketing strategies and how they use these new media to reach their desired audiences with power messages and efficiency.  His books have shown corporations how to train managers to think creatively, detailed the secrets of launching a successful on-line business, offered advice to new home owners on reducing building costs, and related amazing stories about the serendipity of life.

Lon is also a professional speaker, wowing audiences in a hundred cities nationwide with his insights into innovation, creativity, and entrepreneurship in this global digital age. He’s also the founder of 14 successful companies, holds 3 patents and the Smithsonian holds 18 of his inventions and 30,000 pages of personal documents.  Lon is an innovator with more than twenty five years of experience in entrepreneurship, marketing, sales, strategic partnering, speaking, training, writing, and e-commerce.